Željko Joksimović has launched the new and official video clip for Nije ljubav stvar. It is with the sign language and has been directed by famous Serbian photographer, Nebojša Babić
The video has a very strong message "the languages may differ, but the message remains the same".
For people with hearing impairments the song also has a special meaning because it is accompanied in sign language. This has been made possible by Nenad Mahmutović. He was the winner of I’ve Got Talent tv show in 2011.
Serbia will be the first song performed in the second semi final on 24 May in Baku.
You can see the brand new video below.